Brand identity and title graphics for NOT THAT SERIOUS, a personal blog focusing on self deprecating humor, niche movie references, and self discovery. More accurately, it is a small glimpse into the inner workings of my mind.

Taking inspiration from the blog content, I created brand visuals that were simultaneously understated and dramatic. These two opposing elements of design are meant to parallel the thoughtful writing content and the contrasting blog title. Using slightly muted triadic colors and a typeface with a strong personality, I found a balance between the lazy attitude and serious undertones.