PERSONAL BRAND IDENTITY

This personal branding project was a deep dive into typography manipulation and exploration. A visual identity that feels intrinsically personal and representative of who I am. This brand book displays the final word mark as well as in progress iterations. The final product contains deep blues and teals and a logo that is a blend of my own masculine and feminine aesthetic. Subtle blueprint imagery gives a sense that this brand is just a roadmap of the real thing. The real thing being me, I’m the real thing.