MOSCOW 2030 WORLD EXPO

A brand identity and guidebook for a hypothetical 2030 World Expo is Moscow, Russia. The theme of this expo is, “Global equity and sustainability.” Through extensive research and brand development, I created an identity that communicates the pivotal point in history this event is taking place in, specifically in terms of the environment and sustainability. After developing keywords and a brand manifesto, the visuals for this expo were created. The brand guidebook below gives extensive detail into the logo, color, type, and usage for the brand.